In 2021, your website's page speed has never been more important. It affects everything, from how your website ranks to your conversion rate, so having fast loading webpages is absolutely essential.

What is page speed?

Page load speed is the time it takes for a page on your website to load. But it's a bit of a catch-all term that really covers the speed of your website in general.Page speed is actually calculated in a few different ways, so here's a breakdown of the different elements that make up a page speed measurement.

Why is page speed important?

Page speed is probably the purest of SEO factors, because addressing loading times improves your rankings, your user experience and your conversion rate too. It's a rare example of an SEO measure that is a win for absolutely everyone!

When it comes to SEO, page and site speed has become an essential part of how search engines rate your pages. That's because Google doesn't want to deliver results that are slow loading and put users off. They're trying to present the most relevant, most appropriate websites with their results.It's set to become an even more vital factor in May 2021 with the Google Page Experience Update.

Most people would say that 2 seconds or less is a good loading time. But actually, this is a very difficult question to answer, as it does depend a lot on the type of page you have, and how you're measuring your page speed.

Remember that people don't necessarily need to wait for your entire page to fully load in order to use your website and get where they want to go. In some cases it's the time to interactive (TTI), or the time it takes to load the first bits of content (FCP) that's really important.

Why you should speed up your website?

Page speed is a huge factor in your website's success, as it can impact your search engine rankings, your customer's satisfaction and your conversion rate. If your page is slow and sluggish, it could be a sign you need a new website.

Any time we do an SEO audit, page speed is one of the first things we look at, as it's one of the easiest ways to make a big improvement on your website.

So if you're concerned that your website's performance isn't up to standard, or want to see how to improve your page speed, get in touch with us, and we'll be happy to help!